Crypto exchange Gemini has appointed a new senior management team in Europe and plans to significantly expand its footprint in the region in 2025, the company said in a press release on Thursday.

Mark Jennings has joined the company as its new head of Europe and Daniel Slutzkin has been appointed head of the U.K., Gemini said.

Jennings was previously employed by rival exchange Kraken as its COO for European operations. Slutzkin joins from U.K. broker Stake.

Vijay Selvam has assumed the role of international general counsel, and will be based in the U.K., the exchange said. Selvam relocated from Gemini’s Asia-Pacific (APAC) team, and will be responsible for leading the company’s licensing and regulatory strategy in Europe and the U.K.

The European Union set a Dec. 30 deadline for its member states to implement MiCA, a set of new rules that govern companies providing crypto services in the region.

“Joining the team at this transformative time is a unique opportunity and shows that Gemini is serious about our commitment to Europe,” said Jennings in the press release.

“The regulatory frameworks in the EU and the U.K., including MiCA and the FCA’s forthcoming crypto roadmap, signal a new era of sustainable growth for digital assets,” he added.

Read more: EU Countries Struggle to Implement MiCA as Deadline for Crypto Regulatory Revamp Looms